Pharma Meet on Medicine Non-Compliance

he drive started in the year 2015 and culminated in 2018. The objective was to convey a subtle message to the diabetes patients that they should not stop the medicines without the consent of the doctor. Team SPAD travelled extensively and met different Big Pharma companies of India to convey their idea. It almost took a herculean effort of four years that pharmaceutical companies were convinced. The companies were so much inspired that they started printing the message on their medicine strips.